When it comes to Customer Relationship Management (CRM), Microsoft Dynamics 365 and Salesforce are the two undisputed champions.
Both CRMs are invaluable tools for organisations of all sizes, streamlining processes, enhancing customer interactions, and providing valuable insights to drive business growth.
But when it comes to choosing between them, which one is the right fit for your business? The answer will likely come down to your company’s unique, individual requirements.
Let’s get into the key features of Dynamics and Salesforce to help you make an informed decision.
Dynamics: integration and scalability
Integration with Microsoft apps
If your organisation already lives and breathes all things Microsoft Office 365, Outlook, and Sharepoint, Dynamics could be the best choice. It integrates seamlessly with all Microsoft apps, making it an attractive option for businesses already heavily invested in the Microsoft ecosystem.
Convenient scalability
If you’re likely to need to scale and customise your business operations in the foreseeable future, Dynamics is probably the choice for you. It offers discounts as you add more software to your setup, making it more cost-effective as your business grows.
SLA reassurance
Dynamics is committed to offering 99.9% uptime through its Service Level Agreement (SLA). Although Salesforce also states it has a proven 99.9%-or-more uptime record, a standard SLA is only available on request and must be negotiated. This could make Dynamics preferable for those who would like an added level of reassurance on service availability and downtime.
Salesforce: cloud-based convenience
Cloud-based solution
Salesforce pioneered the cloud-based CRM model, eliminating the need for on-premises infrastructure. If your business is remote or has widely distributed teams, this could make it a more convenient choice for you.
Sleek user interface
Salesforce features a user interface that some think looks more modern and sleek, whereas Dynamics is generally seen as easier for customising and generating reports. Which interface you prefer will ultimately come down to personal taste, but if you prefer the look of Salesforce, then this may tip the scales for you.
Making the right choice
So, what’s the right decision to make when it comes to choosing between Microsoft Dynamics and Salesforce?
Here at Axon, we recommend Microsoft Dynamics. If you want to get going with our pre-defined off-the-shelf product, we can deploy it for you in 24 hours. Does a bespoke Dynamics CRM route sound more your thing? Find out more about both by clicking here.
For our top 10 CRM tips and tricks, click here.
Got a question or want to find out more? Contact us to speak to one of our experts.