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Are you getting the most out of Dynamics CRM? Microsoft’s powerful customer relationship management solution offers a huge array of tools and functionalities to take your customer relationship management game to the next level. 

So, are you aware of all the latest tips and tricks that you can use to unlock the true potential of Dynamics? In this blog, we offer our top 10 tips that Dynamics users can try out to help them boost their efficiency and achieve their business goals. 

Customise dashboards 

Tailoring dashboards to your specific needs can transform your user experience. Customise dashboards to display relevant information, such as sales pipelines, customer interactions, and key performance indicators (KPIs). Make use of interactive charts and graphs to visualise data and gain actionable insights at a glance. 

Automate workflows 

Take advantage of Dynamics CRM’s workflow automation capabilities to streamline repetitive tasks, minimising how often you have to step in and resolve things manually. Set up automated workflows for lead nurturing, email notifications, task assignments, and more. By automating routine processes, you can save time and keep all your operations consistent. 

Utilise Advanced Find 

The Advanced Find feature in Dynamics enables users to create complex queries and perform in-depth searches across multiple entities. Mastering Advanced Find can help you locate specific records, analyse data trends, and generate custom reports tailored to your requirements. Take the time to learn its functionalities to unlock its full potential. 

Integrate with Outlook 

Integrating Dynamics with Outlook lets you synchronise your emails, contacts, and calendar events between the two platforms. This ensures that all customer interactions are captured within the CRM system, providing a unified view and making collaboration a breeze. 

Implement security roles 

Setting up security roles is crucial if you want to ensure your sensitive data remains safe. Define role-based access controls (RBAC) to restrict user access based on their roles and responsibilities. Regularly review and update security roles to align with organisational changes and business requirements. 

Explore Power Automate 

Formerly known as Microsoft Flow, Power Automate empowers users to create automated workflows that integrate Dynamics CRM with other Microsoft and third-party applications. From sending notifications to updating records and triggering actions based on predefined conditions, Power Automate offers plenty of possibilities for automating processes. 

Try out the mobile app 

The Dynamics CRM mobile app allows you to access CRM data and functionality on-the-go. Take advantage of the mobile app to update records, respond to customer inquiries, or access real-time insights wherever you are. 

Tap into AI insights 

Dynamics CRM offers built-in AI capabilities that can predict customer behaviour, identify trends, and personalise interactions based on data-driven recommendations. By making the most of AI in Dynamics, you can enhance customer engagement and drive business growth through informed decision-making. 

Invest in training and support 

Continuous learning and skill development are essential for getting the most out of Dynamics. Encourage knowledge sharing among team members and invest in training to keep everyone clued up on its latest features. 

Stay updated 

Dynamics CRM is always evolving as Microsoft periodically releases new updates. Stay informed about the latest developments, updates, and best practices to stay ahead of the curve and get the full CRM experience. 


So there you have it, our top 10 tips and tricks for unlocking the full potential of Dynamics CRM! Whether you’re a seasoned CRM user or just getting started, putting these into place will keep your business running like a well-oiled machine, enhancing your customer experience and ultimately increasing your revenue! 


Are you interested in setting up Dynamics CRM for your business? Let Axon guide you on your Dynamics journey. Contact us to speak to one of our experts.