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We all know how essential it is to keep our sales processes firing on all cylinders, but let’s face it, that’s often easier said than done! It’s time to shed some light on the most common sales problems faced by businesses and how Microsoft Dynamics CRM can help fix them. Better still, through Axon, you can access either a simplified off-the-shelf Dynamics Sales CRM or develop a bespoke solution to suit your exact business needs.

Problem: Lack of a centralised system

Ever felt like your sales team is working in different silos, or even different galaxies for that matter? Well, you’re not alone. Without a centralised system, it’s all too easy for leads, contacts, and customer information to slip through the cracks, all leading to losing out on those precious sales.

The Dynamics solution

Microsoft Dynamics CRM is the game-changer you’ve been waiting for! It provides a single platform to easily store and manage all your sales data, from logging customer interactions to tracking leads and opportunities. No more scrambling for post-it notes or digging through piles of spreadsheets, Dynamics CRM puts everything at your fingertips to streamline sales.

Problem: Inconsistent communication

You have a potential deal on the line, and your sales team is fumbling to remember the last conversation they had with the client! Has your business ever found itself in a scenario like this? Inconsistent communication is a common stumbling block when it comes to closing deals and building strong customer relationships.

The Dynamics solution

The communication features of Dynamics CRM allow you to log every phone call, email, or meeting right within the system. No more relying on memory or scribbled notes. With Dynamics, you’ll always have a clear record of every interaction, making it easier than ever to nurture relationships, and eliminate any potential for awkward moments with clients.

Problem: Manual and time-consuming processes

Nobody likes wasting time on manual and repetitive tasks. Spending hours inputting data, generating quotes, and updating records – it’s like watching paint dry! Sadly, a lot of businesses have accepted this as a tedious but necessary part of their processes, but it doesn’t have to be that way.

The Dynamics solution

Dynamics CRM is more than capable of automating those dull tasks that would previously drain your team’s time and energy. From generating quotes and proposals to automating follow-ups and reminders, Dynamics CRM frees up your team’s time so they can focus on what really matters: closing deals and building relationships.

Problem: Poor collaboration

Sales is a team sport, but when collaboration suffers, so does your bottom line. Juggling multiple deals, contacts, and sales stages can turn into a circus act if your team isn’t on the same page.

The Dynamics solution

Dynamics CRM boosts collaboration with features like shared calendars, document sharing, and team workflows, allowing your team to work with more chemistry than Pep’s Barcelona in the tiki-taka era.


In an ever-changing landscape like sales, there are plenty of fads that come and go. But Dynamics CRM is set to transform the way we do business. With a centralised system, consistent communication tracking, streamlined processes and improved collaboration, it’s a game-changer that’s waiting to propel businesses into the stratosphere.

If you’re interested, why not let Axon guide you on your Dynamics journey? Contact us today for an initial chat with one of our experts.